Grooming products – I very rarely stray from what I know works best with my skin, and only then, when said new product comes highly recommended from a friend – particularly if that friend has good skin. Mine is a nightmare and will flare up if I use something chemical based or too greasy – and so I usually play it safe and stick to what I know best. However, a few weeks ago Grüum got in touch with me; I checked out their products online and thought their ethos sounded interesting, after a little more delving I decided to give them a try.
Being a sucker for nicely designed packaging and branding, this is what drew me in first; it’s all super clean with that minimalist Scandi simplicity – everything arrives in a simple paired back box, delivered direct to your door. The philosophy behind Grüum, is all about ‘functional, beautiful, affordable quality’. Basically they use natural ingredients, and refrain from adding any extra unnecessary chemicals and scents that you’d often find in high street brands. All of their products are free from petrochemicals, parabens and sulphates, and are never tested on animals.
Grüum works as a subscription service, where you go online, answer a couple of questions about your daily grooming routine, they pull together an assortment of their products to suit your needs and then send you a personalised kit every month. Being clean shaven/couldn’t grow a full beard even if I wanted to, Grüum sent me their razor, shave gel, daily exfoliating cleanser, moisturiser and tonic (or toner). I have to wet shave most days as my skin is easily irritated by an electric razor and quite often causes ingrowing hairs, so for me their shave gel and razors was what I loved best. Now, I have always cleansed toned and moisturised – yes, I go through lazy phases – but as a general rule I do it twice daily and I honestly think it helps prevent breakouts and stops my skin looking too oily throughout the day. So if you don’t all ready – you MUST!!! – especially toning, it literally transformed my skin when I first started using it daily a couple of years ago, and its so quick and easy to use. My favourite thing about these Grüum products is that they all contain natural ingredients; as often it’s the chemical based preservatives and scents that our skin reacts to. In all I think Grüum are on to something simple but definitely affordable and useful. As always, whilst these products were gifted to me, my opinion remains my own – everything I share on here, I share because I believe it is a great product.
Thanks for reading, A