A couple of weeks ago I was kindly invited on a trip with Carlsberg to Copenhagen along with a few other male bloggers – this was to be my first sponsored trip away and I was super excited/nervous and didn’t really know what to expect – but it was an awesome weekend! I had arrived back from New York less than 24 hours before I was due to catch my flight out to Denmark, and its safe to say the jet lag had already kicked in by the time I met up with the group over on paper island, for a pint and some late night food, just a short drive from where we were staying.
The premiss of the trip was for us to experience ‘The Danish Way’; to share with us the key lifestyle pillars of Danish culture which combine to make them the happiest nation on the planet. All in aid of their new campaign, taking things back to roots of the brand and how it all began. Carlsberg was established back in 1847 and its easy for everyone to be caught up by this massive global image that they have and so they want to take it back to their humble beginnings, and share their passion behind their product.